Who hurts
Performance marketing teams running creator content in paid social.
The problem
Usage rights are agreed in DMs and expire silently. Teams either keep running expired content and risk a claim, or retire good creative early to be safe.
What you build
One record per asset: creator, agreed terms, channels, territory, expiry. Alerts at thirty days, a one-click renewal request to the creator, and a hard block flag on expired assets in the ad workflow.
Why now
Creator content is now the majority of paid social creative, and the compliance layer never got built for it.
Validate it this week
Audit one brand's active creative against their DM history. Finding two expired assets in production is the whole pitch.
Why you'd keep winning
Being the system of record the legal team trusts. Boring, sticky, and nobody rips it out.
The honest risk
Sold on risk avoidance, which teams under-price until something goes wrong. Expect slow urgency.
The prompt is written to make an AI argue with you before it writes code — that first round of pushback is worth more than the scaffold.