Who hurts
Sales managers at 5–40 person teams whose pipeline data is fiction by Thursday.
The problem
Reps don't update the CRM. Forecasts are built on stale stages, missing next steps and deals that closed a month ago. Managers know the data is wrong and act on it anyway.
What you build
Connect the meeting recorder and the CRM. After each call the agent proposes a diff — stage change, next step, new contact, risk flag — with the sentence from the transcript that justifies each one. The rep taps approve.
Why now
Transcripts are commodity. The unsolved half was always trust: showing the quoted evidence beside each field change is what makes a rep accept an automated write.
Validate it this week
Ask one sales manager for ten recorded calls and their CRM export. Produce the diffs by hand overnight. If the manager says 'this is what should have been in there', you have a product.
Why you'd keep winning
Per-CRM field mapping and objection taxonomies are unglamorous work that a general assistant won't do. Depth in one CRM beats breadth across five.
The honest risk
Gong, HubSpot and Salesforce all ship a version of this. You survive by being the one that works for teams too small for their contracts.
The prompt is written to make an AI argue with you before it writes code — that first round of pushback is worth more than the scaffold.