Write a cold email based on real research
Research one company, find a genuine reason to reach out, and write a short email that doesn't sound automated.
About 20 minutes · 5 steps · Updated Nov 2, 2026
What you'll finish with
One short, specific email to one company, with every personal detail checked.
Why this works
Generic AI emails are easy to spot and easy to ignore. Starting with one true, specific fact about the company gives you a reason to write, and it's the part a template can't fake.
Tools you can use
You only need one tool for each job. Use what you already have.
The steps
1.Choose one company
Pick a company that could really use what you sell. If you can't explain why in one sentence, choose another one.
2.Find one true reason to write
Look for something recent and public, then open the source yourself.
Prompt to copy
Find recent public news about [company]: new products, hiring, funding or stated priorities. Link a source and date for each item. Say clearly if you can't find anything recent.
3.Write the email
Give the assistant the checked fact and what you offer, and keep it short.
Prompt to copy
Write a cold email under 90 words. Open with this fact: [checked fact]. Then connect it to this problem we solve: [problem]. End with one simple question. Write plainly. Do not use flattery, do not claim results, and do not mention anything I didn't give you.
4.Make it sound like you
Read it out loud and rewrite anything you wouldn't say to a person. Remove any line that could be sent to any company.
5.Check before sending
Confirm the name, role and fact are right, follow the email rules where you live, and make it easy to opt out.
Before you trust the result
- The fact came from a source you opened yourself.
- The email makes no result claims you can't prove.
- You followed the email marketing rules that apply to you.
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