Who hurts
Independent producers on multi-week shoots, and owner-operators with idle kit.
The problem
Rental houses price by the day, which is brutal for a six-week production. Owner-operators would happily lease for a month but have no safe way to arrange it.
What you build
Multi-week leases as a first-class product: tiered pricing by duration, production insurance bundled in, condition documented photographically at both ends, and a real dispute process.
Why now
Independent production volume keeps rising while rental infrastructure stays optimised for studio day rates.
Validate it this week
Broker three leases by hand between people you already know in one city. The disputes you have to referee define the product.
Why you'd keep winning
Insurance partnership and a condition-dispute process that both sides accept. That is the actual business.
The honest risk
High-value gear plus long durations equals large claims. Get insurance right before scale, or one loss wipes out a year.
The prompt is written to make an AI argue with you before it writes code — that first round of pushback is worth more than the scaffold.