Refine AI

What is Refine AI?

Refine AI simplifies lead enrichment for sales teams, agencies, and GTM professionals who want Clay's data quality without complexity or surprise bills. Our AI agents automatically select optimal data providers, handle technical configurations, and deliver enriched contacts through proven workflow templates. Unlike traditional tools requiring steep learning curves, Refine enables immediate results with pre-built templates for common sales scenarios. The platform features transparent per-contact pricing, 100+ integrations, and automated CRM updates. Perfect for small to mid-market companies seeking efficient lead enrichment without dedicated RevOps teams or technical expertise. Get 100 free enriched contacts to start.

Key features

• AI agents automatically select and optimize data provider combinations
• Pre-built workflow templates for instant lead enrichment setup
• Transparent per-contact pricing with no surprise billing or credit confusion
• 100+ native integrations with popular CRMs and sales tools
• Automated lead qualification and CRM data updates

Use cases

• Sales teams building targeted prospect lists for outbound campaigns
• Marketing agencies creating enriched lead databases for client campaigns
• Recruiting teams sourcing and enriching candidate contact information
• GTM professionals qualifying inbound leads with company and contact data
• Revenue operations teams maintaining clean and updated CRM databases